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Videocon launches GSM mobile services in Madhya Pradesh & Chattisgarh
Madhya Pradesh, August 3, 2010: Videocon GSM Mobile Services today announced the launch of its services in Madhya Pradesh & Chattisgarh. After one of the industry’s fastest sequential rollouts for a Greenfield service provider, this launch in Madhya Pradesh & Chattisgarh today marks Videocon’s foray into their 7th circle. By the end of June 2010, which was just 3 months from launch of Videocon Mobile Services in India, Videocon has gathered a subscriber base of more than 19 lakh users (Source: TRAI), highlighting the tremendous growth and acceptance of the Videocon Mobile Services brand with the customers. Deploying a future ready 2.75G EDGE GSM network, Videocon Mobile Services offers subscribers innovative Value-Added Services (VAS) and superior customer service in addition to a wide choice of true value bill plans.
Rs 1000 Crore Investment in MP & Chattisgarh
Videocon envisages investments of around Rs 14,000 crores in Videocon Mobile Services over the next 3 years and plans an investment of around Rs. 1000 Crore in MP & Chattisgarh. The company will leverage a network of more than 2260 BTS at the time of launch to deliver superior services to subscribers across all major towns, national & state highways and important railway routes in the state. Underlining an aggressive roll out plan, Videocon Mobile Services targets to cover 100% of the urban population of MP & Chattisgarh and more than 30% of the rural population in subsequent months. The brand will have a retail presence in over 25000 outlets in MP & Chattisgarh from day 1 and plans to cover 50000 outlets within 6 months, offering easy access to customers across the state.
True Value Tariff Plans combining Simplicity with Great Value
Videocon Mobile Services unveiled a range of revolutionary pricing plans that are simple and offer true value. The Rs.399 monthly recharge plan is designed to help subscribers with a fixed monthly mobile bill for their local calls. Subscribers can make an unprecedented unlimited number of free local calls both on the Videocon Mobile Services network as well as to other service provider networks. Almost all pricing plans are powered by a revolutionary unlimited 1 paisa/ second call tariff on STD calls to any network across India.
Under the Rs 59 recharge plan subscribers can make absolutely unlimited local on-net calls and SMS for 30 days!
In addition to these value-driven plans Videocon Mobile Services also extends the power of completely unlimited internet access through their Rs 96 plan under which the subscribers are powered with free usage of internet for first 30 days.
Commenting on the innovative tariff model for Madhya Pradesh & Chattisgarh, Mr. Sanjeev Garg, Chief Operating Officer, Videocon Telecommunications Limited, Madhya Pradesh said “As we launch our services in Madhya Pradesh today, we commit to delivering a mobile service that is driven by value and superior customer service. We aim to redefine the telecom industry’s pricing structures and convenience provided to the subscribers with our tariff plans which enable an effective tariff that is below 1 paisa, some truly unlimited tariff plans and unlimited internet access offering. Mobile services are all about freedom and affordability that comes in without compromising on the quality of services. We believe that our true value approach that combines simplicity and great value will help us achieve our target of 100 million users within 3 years.”
Signal of a Future Ready Network
Videocon Mobile Services network has integrated the expertise of global telecom industry leaders by partnering with them in creating a future ready infrastructure. The company has partnered with Nokia Siemens Networks, Cisco, IBM, Amdocs, Gemalto, Comverse, Comviva, Avaya, Acision, Wipro, Oracle, Unisys and Huawei.
Signal of enriched customer experience
A wide array of enhanced voice, data and SMS services will be made available to Videocon Mobile Services subscribers. Committed to offering a truly enriched customer experience, Videocon Mobile Services plans a host of global VAS innovations in the coming months.
Signal of superior customer service
Videocon Mobile Services has invested considerably in creating an efficient customer service system which will deliver a high quality customized experience to subscribers. The company will be establishing 8 centres across India, where customers will be able interact with representatives in 15 Indian languages. The trained staff will be ably supported by customized IT solutions created for Videocon Mobile Services by global partners.
Signal of superior retail reach
Videocon Mobile Services will leverage the group’s ability to quickly reach an established, strong dealer network and more than 1000 modern retail outlets including the exclusive tie up with the network of Planet M stores, NEXT stores and DigiWorld stores, where it plans to offer customers easy access to sales and services.
About Videocon
Videocon Telecommunications Limited, a Videocon group company offers GSM mobile services GSM service under the brand name Videocon.
The Videocon Group is a $4 billion, global business conglomerate with a strong presence in Household Consumer Goods, Oil & Gas, Retail, Telecom, DTH and the Power sector.
The Videocon group has constantly leveraged a culture of innovation to develop a range of market re-defining products. The Group has several manufacturing facilities globally and R&D centers spread across Americas, Europe and Australasia that are constantly working towards creating global quality products deploying the most up-to-date technology.
Videocon has one of the largest distribution networks in India with a nation-wide presence.
The Group has a full range of products in Flat Panel Devices (LCD’s) and CTV’s, Washing Machines, ACs, Refrigerators, Home Theatre systems, microwave ovens, food processors, and sophisticated small home appliances. Recently the group also successfully launched a range of Mobile Handsets and next-generation Direct-to-Home television services and world’s first satellite TV.
Apart from having a stronghold in the domestic market, the company has a significant market share in the global arena as well. Videocon exports consumer electronics and home appliances to markets in the Middle East and Europe, West Asia, Latin America and South East Asia.
The Group is rated among India’s Top 15 Business Houses and is listed among the 100 Emerging Giants of the World according to a Boston Consulting Group study in addition to being rated amongst the Top 15 of India’s ‘buzziest brands’ by agencyfaqs in 2010. |
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