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Videocon launches GSM mobile services in Gujarat
Ushers true value era of tariff with simple to avail great value offers
• Launches Gujarat as part of its aggressive roll out strategy of 100 Cities in 100 Days
• To invest Rs 15,000 Crore in Gujarat
• Introduces fixed monthly mobile bill plan and unlimited calls plan
• Offers an unprecedented less than 1 paise effective tariff under unlimited free local calls across networks
• Future ready 2.75G EDGE GSM Network for seamless transition to advanced technology |
Ahmedabad, April 18, 2010: The Videocon Group, one of India’s leading global business conglomerates, today announced the launch of its GSM mobile services in Gujarat. The launch of services in the region is a part of the company’s rapid roll-out of services covering 100 key cities/towns over 100 days – making it one of industry’s fastest sequential rollouts for a Greenfield service provider. Deploying a future ready 2.75G EDGE GSM network, Videocon Mobile Services offers subscribers innovative Value-Added Services (VAS) and superior customer service.
Rs 15,000 Crore Investment in Gujarat
The Group is investing around Rs 15,000 Crore in Gujarat across different projects including Power Plant at Pipavav, Color Television Glass Manufacturing Unit and the GSM infrastructure for Videocon Mobile Services.
Videocon envisages investments of around Rs 14,000 crores in Videocon Mobile Services over the next 3 years and plans an investment of around Rs.1000 crore for its 2.75G EDGE GSM venture in Gujarat. The company will leverage a network of around 2522 BTS at the time of launch to deliver superior services to subscribers across all major towns, National & State Highways and important railway routes in Gujarat. Underlining an aggressive roll out plan, Videocon Mobile Services targets to cover 100% of the urban population of Gujarat and more than 50% of the rural population in subsequent months. The brand will have a retail presence in over 20,000 outlets in Gujarat at launch and plans to cover 45000 outlets within the next two months.
True Value Tariff Plans combining Simplicity with Great Value for Gujarat
Videocon Mobile Services unveiled a range of revolutionary pricing plans that are simple and offer true value. The Rs.399 monthly recharge plan is designed to help subscribers with a fixed monthly mobile bill for their local calls. Subscribers can make an unprecedented unlimited number of free local calls both on the Videocon Mobile Services network as well as to other service provider networks. Under the Rs.149 monthly recharge plan subscribers can make 1 hour of local calls free everyday which translates to customers getting to make 1800 minutes of free local calls every month!
In addition to these value-driven plans, Videocon Mobile Services also offers customers a Rs.31, Rs.61 and Rs 101 recharge plan. All the pricing plans are powered by a revolutionary unlimited 1 paise/ second call tariff on STD calls to any network across India.
In addition to these value-driven plans, Videocon Mobile Services also offers customers a Rs.31, Rs.61 and Rs 101 recharge plan. All the pricing plans are powered by a revolutionary unlimited 1 paise/ second call tariff on STD calls to any network across India.Speaking on the occasion of the launch of services in Gujarat, Mr. Venugopal Dhoot, Chairman, Videocon Group said, “Videocon Mobile Services is delighted to launch the services in Gujarat. Over 160 million users across India have trusted the Videocon brand over the past 24 years and we have built a reputation of an organization that is driven by innovation and delivers value and superior customer service. We will leverage these attributes along with the group’s established brand equity and vast retail reach combined with the best of breed partners to offer compelling services to our customers in Gujarat.”
Commenting on the innovative tariff model, Mr. Venugopal Dhoot added, “Videocon Mobile Services seeks to free the subscribers from the complex tariff plans. Our strategy is driven by diligent market research and customers today are asking for simple plans where they do not need to watch the duration of their calls or the timings when they are making calls or the number of calls. Mobile services are about freedom and we believe our true value approach that combines simplicity and great value together is aligned with the ethos of the service. The tremendous value that we are able to deliver to our users every month will enable us to achieve our target of 100 million users across India within three years.”
Signal of a Future Ready Network
Videocon Mobile Services network has integrated the expertise of global telecom industry leaders by partnering with them in creating a future ready infrastructure. The company has partnered with Nokia Siemens Networks, Cisco, IBM, Amdocs, Gemalto, Comverse, Comviva, Avaya, Acision, Wipro, Oracle, Unisys and Huawei.
Signal of enriched customer experience
A wide array of enhanced voice, data and SMS services will be made available to Videocon Mobile Services subscribers. Committed to offering a truly enriched customer experience, Videocon Mobile Services plans a host of global VAS innovations in the coming months.
Signal of superior customer service
Videocon Mobile Services has invested considerably in creating an efficient customer service system which will deliver a high quality customized experience to subscribers. The company will be establishing 8 centres across India, where customers will be able interact with representatives in 15 Indian languages. The trained staff will be ably supported by customized IT solutions created for Videocon Mobile Services by global partners.
Signal of superior retail reach
Videocon Mobile Services will leverage the group’s ability to quickly reach an established, strong dealer network and more than 1000 modern retail outlets including the exclusive tie up with the network of Planet M stores, NEXT stores and DigiWorld stores, where it plans to offer customers easy access to sales and services.
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For further information, please contact:
Swapan Dholakia/ Anish George
Torque Communications
Tel : +91 79 65135779
Mobile : +91 9879018898/ +91 9898535811
About Videocon
Videocon Telecommunications Limited, a Videocon group company offers GSM mobile services GSM service under the brand name Videocon.
The Videocon Group is a $4 billion, global business conglomerate with a strong presence in Household Consumer Goods, Oil & Gas, Retail, Telecom, DTH and the Power sector.
The Videocon group has constantly leveraged a culture of innovation to develop a range of market re-defining products. The Group has several manufacturing facilities globally and R&D centers spread across Americas, Europe and Australasia that are constantly working towards creating global quality products deploying the most up-to-date technology.
Videocon has one of the largest distribution networks in India with a nation-wide presence.
The Group has a full range of products in Flat Panel Devices (LCD’s) and CTV’s, Washing Machines, ACs, Refrigerators, Home Theatre systems, microwave ovens, food processors, and sophisticated small home appliances. Recently the group also successfully launched a range of Mobile Handsets and next-generation Direct-to-Home television services and world’s first satellite TV.
Apart from having a stronghold in the domestic market, the company has a significant market share in the global arena as well. Videocon exports consumer electronics and home appliances to markets in the Middle East and Europe, West Asia, Latin America and South East Asia.
The Group is rated among India’s Top 15 Business Houses and is listed among the 100 Emerging Giants of the World according to a Boston Consulting Group study in addition to being rated amongst the Top 15 of India’s ‘buzziest brands’ by agencyfaqs in 2010. |
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