What is the most important thing you can do to improve relationships with your customers? The answer is as obvious as it is overlooked: improve customer service. No matter how great your product is or how talented your staff is, one of the things that customers are most likely to remember skype adalah the direct interaction they have with your company.
A strong company will already have great customer relationships. But a smart company will always be asking “ What is good customer service?” Good customer service centers around carefully listening and attending skype adalah your customers’ needs and desires. If you are not constantly on the lookout for opportunities to improve your customer service, then your relationships will stagnate.
• Empathy, patience and consistency. Some customers will be irate. Others will be full of questions. And others will just be chatty. You must know how to handle all of them and provide the same level of service every time. • Adaptability.
Every customer is different, and some may even seem to change week-to-week.
You should be able to handle surprises, sense the customer’s mood and adapt accordingly. This also includes a willingness to learn– providing good customer service is a continuous learning process.
• Clear communication. Ensure you convey to customers exactly what you mean. You don’t want your customer to think he’s getting 50% off when he’s actually getting 50% more product. Use authentically positive language, stay cheerful no matter what and never end a conversation without confirming the customer is satisfied. • Work ethic. Skype adalah appreciate a rep who will see their problem through to its resolution. At the same time, you must have good time management skills and not spend too much time handling one customer while others are waiting.
Stay focused on your goals to achieve the right balance. • Knowledge. Ultimately your customers rely on you for their knowledge of your product. Stay informed enough to respond to most inquiries and know where to turn if the questions become too detailed or technical for you to answer.
But don’t be afraid to say “I don’t know” either. Customers will appreciate the honesty and your efforts to find the right answer. • Thick skin. The customer’s always right… right? The ability to swallow one’s pride and accept blame or negative feedback is crucial.
Whether your team works directly with customers or looking for feedback on social media, they’ve got to keep the customer’s happiness in mind. Not sure if your reps have the skype adalah customer service skills?
Survey or interview your customers to understand whether your service team is showing each of these traits. Running a customer feedback survey through your CRM program, at the point of sale, or when you send customers an invoice is a great way to see where your team’s skills do and don’t measure up.
A bad customer experience at any point in the customer lifecycle can ruin your relationship. In addition to making sure the right skills are demonstrated, you need to be sure they’re being demonstrated consistently. Pay the most attention to key touchpoints, but make sure you have skype adalah full view of the customer experience, or you risk lapses in service that can really hurt business.
• Ask reps to try to identify a common ground–like shared interests–with the people they help. Having this point of understanding makes conflict easier to overcome by humanizing the relationship, and it endears customers to your rep (and ultimately your company). • Practice active listening so your customers feel heard. Clarify and rephrase what the customers say to ensure you understand them. Empathize with and reflect their feelings by saying things like, “That must have upset you” or “I can see why you feel slighted.” skype adalah Admit your mistakes, even if you discover them before your customers do.
This builds trust and restores confidence. It also allows you to control the situation, re-focus the customer’s attention and resolve the issue. • Follow-up after a problem is solved.
Make sure the issue stays fixed and that your customers were satisfied skype adalah the service. Sending an email, or even a feedback survey is an excellent way to let the customer know you’re still on their side. • Get personal. Your customers want to feel like they have access to real people, not bots and FAQs. Offer more than just automated email responses, and do not let your telephone prompts or website send them down a rabbit hole.
Take full advantage of social media (such as Facebook, Twitter and Yelp) and write responses when your customers post on your page. Post photos and bios on your website. This shows your customers that you are real people working on their behalf. • Be available. Part of the personal touch is making sure your customers can reach you.
For example if your business is primarily online, meet in person occasionally with local customers and offer video calls (such as Skype) for those farther away. Work early and late when needed, especially if your customers skype adalah in different time zones.
Even providing customers with your physical address helps build their trust and reminds them that your company exists off the internet as well. • Cater to your customers. Make sure you are fully meeting your customers’ needs. Consider assigning reps to specific customers so they can build a relationship. Offer VIP treatment for your best customers to let them know they are appreciated. What special services might your customers like?
Set up focus groups, interview customers, or run a survey to get ideas. • Create communities. Your customers will feel even more valued if you treat them as important members of a community. You can bring various customers together in numerous ways, including webinars, interactive websites, social media, trade shows and conventions. And don’t forget that while your customers come to these forums to learn from you, you can learn as much–if not more–from them. You can have the best customer service skills and the best training in the world, but if your reps are checked out, it won’t matter at all.
Improving employee engagement is another way to make sure customers have a great experience. Dissatisfied employees are unlikely to come forward with their problems, so consider an anonymous suggestion box or an employee engagement survey to see what makes your employees tick.
You’ll want to know how your customer service team feels about working conditions and compensation, opportunities for career advancement, training and their peers. Our employee engagement template offers a good overview. We’ve also compiled benchmark engagement data to help you understand how your employees’ engagement compares to other companies. Whether it’s a phone survey at the end of a service call, an email survey sent directly from your CRM tool, or a form on the “Contact Us” page of your website, creating a means for customers to give feedback makes it easier for you to learn what needs improvement.
Skype adalah also helps keep unhappy customers from voicing their displeasure on highly visible places like your social media pages. • Use Cases: • Online Polls • Facebook Surveys • Survey Template • Scheduling Polls • Google Forms vs. SurveyMonkey • Employee Satisfaction Surveys • Free Survey Templates • Mobile Surveys • How to Improve Customer Service • AB Test Significance Calculator skype adalah NPS Calculator • Questionnaire Templates • Event Survey • • • • • • More If you're looking for easy Instagram Post Ideas then this post is packed with skype adalah.
We've got 23 Skype adalah Instagram Ideas that will make your engagement soar and help you decide what to post on Instagram. No longer will you be stuck for things to post on Instagram with this easy reference list – and there's a handy infographic to refer to whenever you need inspiration.
Save Image by Dmitry_Guzhanin, Depositphotos BY DONNA MORITZ - UPDATED 2nd DECEMBER, 2019 Posts on this blog may contain affiliate links, which means we receive a small commission, at no cost to you, if you purchase through a link. Instagram is booming, there's no doubt. And when it comes to engagement, it's THE platform to consider for most businesses and industries.
Even a small, focused community can be powerful in terms of engagement and results on Instagram. Here are a few stats to pay attention to: • Instagram now has 1 billion monthly users and growing. and 300 million+ accounts use Instagram Stories every day. • Instagram Posts with location get 79% more engagement on Instagram. • Over 70% of Instagram Stories are watched with the sound on (which is vastly different to Facebook where most video is viewed with the sound switched off). • 75% of Instagram users take action after visiting Instagram Posts.
• Instagram users are 70% more likely to make mobile purchases. Have we grabbed your interest yet? Ready to learn what to post on Instagram for your business?
Instagram Post Ideas (when you're not sure what to post on Instagram) 80% of Instagram users follow a business account on Instagram and 1/3 of users are using Instagram Stories.
That's a LOT of users following skype adalah, which makes it even more impactful to realise that 1/3 of the most viewed stories are actually created by businesses. Put simply, many businesses can find an engaged audience on Instagram. I think we can settle on the fact that it's worth your consideration, right? But here comes the tricky part that often stumps the Instagram users in my community – what in the heck do we create and share for our Instagram Posts?
Well, my friends, wonder no more. The folks at Unmetric have pulled together 23 easy and creative Instagram post ideas for marketers wondering what to post on Instagram. All of the Instagram post ideas are laid out in this fun infographic below. Take a look, then I'll meet you on the other side as we break down the Instagram Post Ideas for you to use in your own business (with examples):' Save Infographic by Unmetric That's a lot of Instagram Post Ideas.
Let's break them down (with a few examples): 23 Easy Instagram Post Ideas Let's break down 23 things to post on Instagram when you can't think of what to post on Instagram. Refer to the infographic for more examples! 1. Giveaways & Contests Skype adalah start out our Instagram post ideas with something we all love: a competition or giveaway.
Gamifiying your content can be a really clever strategy that gets results. Put simply, we can't resist a contest! And contests are always a great way to rouse up some engagement on your account – and skype adalah doing so, you will grow your audience and get more eyeballs on your products and services. A tool that helps you create contests is Wishpond (they also do easy landing pages, lead capture, online forms, email marketing and more!). Hot Tip: Make the prize super relevant to your audience.
That way you will attract the right kind of entries (and leads) to your contest. It also pays to set very clear guidelines or rules for your contest. 2. Thought Leadership Do you have some expertise or expert knowledge that sets you apart from others in your industry? Don't be afraid to share it in a visual way with images or video – or even via Instagram Stories. Ask yourself: How can you help your followers or audience with what you know and your thoughts, ideas and predictions on a particular topic?
The infographic example refers to Nasa, who used a composite image to show the progression of the solar eclipse. This is in NASA's area of superpower so it makes sense that they would share it. While everyone else was sharing single photos, they were sharing the journey of the eclipse and skype adalah what they know in their Instagram Posts: Behold! This progression of the partial solar eclipse took place over Ross Lake, in Northern Cascades National Park, Washington on Monday, Aug.
21, 2017. A total solar eclipse swept across the path of totality, a narrow portion of the contiguous United States from Lincoln Beach, Oregon, to Charleston, South Carolina.
A partial solar eclipse was visible across the entire North American continent along with parts of South America, Africa, and Europe. Photo Credit: NASA/Bill Ingalls #sun #solareclipse #totalsolareclipse #partialsolareclipse #eclipse2017 #astronomy #heliophysics #moon #nasa #eclipse #solarsystem #science #research A post shared skype adalah NASA (@nasa) on Aug 21, 2017 at 3:57pm PDT 3.
Product Features Let's talk Products as the next example of Instagram Post ideas. It's okay to focus on your products and highlight them – just be sure to not overdo it and use this sparingly. Sometimes it's about the value the product brings to your audience (what's in it for skype adalah but sometimes it's just about the product.
Make sure you have great photos and video to use in your Instagram posts!
Of course, Starbucks do this well, but another brand that excels in showcasing their product is Death Wish Coffee on Instagram. Their products are up-front-and-centre and always presented in creative ways. 5. User Generated Content User Generated Content (UGC) has a 4.5% higher conversion rate than brand-generated content on Instagram.
It's also one of the easiest Instagram post ideas to apply. So it makes sense to consider using UGC for your Instagram Posts. Airbnb are one of the best examples of an account using UGC. Their content is almost 100% entire generated by their community skype adalah from guests and by hosts.
Airbnb then shares this quality content with permission. Creating an eco-friendlier world starts with the home, and @hideoutbali’s bamboo hideaway makes sustainable living a no-brainer. The riverside breeze is your air conditioning, a ukulele is your sound system, and the glow of fireflies is all the night light you'll need. ⠀⠀⠀⠀⠀⠀⠀ Photo: @jshineaway A post shared by Airbnb (@airbnb) on Apr 22, 2018 at 8:15am PDT 6.
Influencer and Celebrity Endorsements Just like with User Generated Content, we also tend to trust celebrity endorsements of products, even if we don't know the celebrity or influencer personally. As showcased in the infographic, Nike introduced the Pro Hijab where they joined forces with celebrity athletes that would appeal to the ideal customer for that product - namely Ibtihaj Muhammad (fencer), Zeina Nassar (boxer) and Zahra Lari (figure skater).
Closer to home for me, my favourite Avenger is an ambassador for Tourism Australia. How can the world not trust Thor telling them to travel to Australia and enjoy a nice glass of shiraz in the Barossa Valley, this time in partnership with Jacob Creek Wines: In Barossa valley “blessing the vineyard” here’s to a great 2018 vintage!
@jacobscreekwine @australia #doublebarrel #jacobscreek #barossa #wine #seeaustralia @cristianprieto.filmmaker ? A post shared by Chris Hemsworth (@chrishemsworth) on Feb 9, 2018 at 3:54pm PST Hot Skype adalah Don't think that influencer marketing is not for you or that you have to just enlist big-time celebs for your Instagram posts. Instagram users with small followings can still be influencers so look out for the people in your audience who have a following of say 5,000 to 50,000 followers and not just in the millions.
Thank them, skype adalah product with them, sponsor them and support them in telling your story. 7. Cause-related Marketing/Corporate Social Responsibility (CSR) Project the ideals and values your brand stands for by using cause-related marketing.
If you genuinely align with a cause, charity or social enterprise, share it as one of your Instagram post ideas. Koala Mattresses donate money from every sale of their mattresses to saving Australian Koalas. They share this cause and their fundraising for Koalas on Instagram and their entire business is built around the theme of Koalas .so there's no question about what they value!
When you buy a #koalamattress a portion of your purchase to donated to the @portmacquariekoalahospital and @wwf to protect, and care for koalas ?
(credit: @portmacquariekoalahospital) A post shared by Koala (@koala) on Aug 30, 2017 at 2:10pm PDT 8. Holidays and Events Social media is the perfect place for sharing content around holiday themes. And of course this is perfect for your Instagram Posts. It's important to keep track of major events and holidays so that you can feature them and use them for content ideas. Don't just limit yourself to Christmas and Easter - take note of the quirky or "different" holidays that can be celebrated throughout the year as well as regional holidays and events that are unique to your area.
Yes, some parts of the world celebrate International Bacon Day. Personally I prefer Margarita day! 9. Popular Hashtags Search on popular hashtags related to your niche or topic and use them in your posts.
Try to keep a mix of high volume popular hashtags, more niche-specific hashtags and then unique hashtags that are related skype adalah your specific brand or brand events. Posting around an skype adalah that you are at, or associated with is, is also a great way to have your content discovered!
11. DIY Ideas What do you know how to do that you can share the process for? We love to watch how-to and DIY videos, so if there is something that you can teach your audience, share it! Lowes are the master at doing DIY Skype adalah - everything from Christmas wreaths to home-made iceboxes.
Here's one of their videos showing how to create a DIY firepit: ? Make memories and s'mores by the light of a DIY fire pit. Click the link in the profile for the how-to. #hypermade #diy #firepit #lowes A post shared by Lowe's Home Improvement (@loweshomeimprovement) on Sep 16, 2017 at 10:19am PDT Your video doesn't have to be "high end".
It can be you showing something on camera or a screencast that shows the steps to follow. 12. Quotes Quotes are everywhere on Instagram and Instagram posts are no exception. The key is creating quotes that stand out. You can do this by quoting someone else and using fresh, original content (see my tip below) or you can create quotes or thoughts based around your company values.
I like how Death Wish Coffee keeps this on-brand with their snarky sense of humour - which their death-wish-strength-coffee loving audience LOVES. Check out their account for great examples.
17. Stats and numbers Stats and number can be used to tell a story too and give you plenty of Instagram post ideas. The key is to make it visual and engaging. Give extra context to the numbers, add the backstory or expand on the story in your caption. Hubspot do this well on their account, and so does Social Bakers. 18. Artsy stuff If you haven't noticed the boom in lettering, calligraphy, and all things doodling - then you haven't been looking at many Instagram posts lately.
Accounts that showcase hand-drawn or hand-made art, in particular, do really well on Instagram. If you can incorporate creative hand-made art into your account it will usually do well. If you don't have hidden talents then consider partnering with an influencer who does! Samsung teamed up with Instagram Illustrator and Stop Motion Animator @Moography to create this animated video to promote their robo-vac: ACT 3: Stop Messin' Hello everyone!
I have teamed up with the folks at @samsunghomeappliances to create a 3-part stop motion animation series featuring some of the coolest home appliance technology Samsung had on show at CES2018 in Las Vegas. CES2018 has come to an end and it is time to wrap up this campaign as well.
This last act in the series is titled 'Stop Messin‘ and features the new Samsung POWERbot. I feel that the POWERbot is one of the skype adalah consumer tech products around right now and kinda feels skype adalah something straight out of a Jetsons episode.
Imagine having a little robot minion that goes around cleaning your house while you sit on your sofa and binge watch your favorite TV series.
Goosebumps? Yup, I thought as much. 😀 I hope you loved this stop motion video. With this campaign, I am giving stop motion animation a serious shot so I would love to hear your feedback. Drop me a comment or send me a DM - would love to hear what you think.
#art #arts_gallery #illustrator #illustration #samsunghomeappliances #sponsored A post shared by moography (@moography) on Jan 17, 2018 at 2:41am PST 19. Offers and promotions If you have a promotion or sale, don't forget to share it on Instagram as one of your Instagram post ideas.
The more skype adalah and visual you can make it the better. If you have over 10,000 followers or a verified account you can also add "Swipe Up" links on Instagram Stories to encourage followers to swipe/click through to your content. 20. Throwback Throwback posts allow you to tap into popular hashtags like #ThrowbackThursday as well as skype adalah recycle old content. And let's face it, we all love anything nostalgic, right? If you are a brand on Instagram, share old footage or images that showcase your brand history and the story so far.
We love it! Qantas do this well with their #FlashbackFriday posts, in this case remembering their first "Around the World" Service: #FlashbackFriday: 60 years ago, on 14 January 1958, we launched our round-the-world service from #Melbourne with two #SuperConstellations flying in opposite directions around the globe.
Both aircraft met up again in #Sydney on 20 January. A post shared by Qantas (@qantas) on Jan 18, 2018 at 6:10pm PST 21. Customers When it comes to Instagram post ideas, this one is all about the customer.
Skype adalah testimonials and User Generated Content are both great ways of showing how people are actually using your product or service. This type of content works well for B2B brands as well as B2C on your Instagram posts. Basically we, as humans, like to hear what other humans think! We trust each other! So if you can share customer content about your brand, it's a win. Frank Body have done this for a long time, sharing the coffee body scrub photos taken by their customers and shared to Instagram.
Shared with permission, this type of content is very powerful. Your customers can often share more authentic, meaningful stories about your brand and products than you can. #letsbefrank I know how to make my babes feel great.
skype adalah via @gm_nichole A post shared by frank body (@frank_bod) on Nov 22, 2017 at 11:02pm PST 22. Link to blog content Instagram is not about getting people to link away from Instagram as it is for other platforms (the best content is on Instagram and consumed on Instagram).
However, occasionally you might want to lead them to your website, blog content or podcast. When you do, make your image or video engaging and be sure to add some helpful information IN your caption. Providing value on Instagram is one of the best ways to encourage people to trust your content and click outside of Instagram for more.
Do this sparingly and you people will often follow your call to action. Hot Tip: Give a sneak peek of what is in your blog or podcast content. Give them something to snack on and they are skype adalah likely to click over and read the rest! 23. Recipes If you have not been hiding in a remote jungle you would have seen the huge popularity of "Taste" Style recipe videos - often with an overhead view as the ingredients are whipped up (in rapid motion) into something delicious.
Here's an example of (love it or hate it. I love it) iconic Vegemite. They created a Vegemite Scroll recipe using their spread: Stop scrollin' start rollin'!
?#VegemiteScrolls #Vegemite #DIY #BVitamins A post shared by Vegemite (@vegemite) on Dec 14, 2015 at 2:42pm PST You don't have to be a food blogger to create recipe videos or use this as one of your Instagram post ideas.
You can use your ingredient in a larger recipe if you have a food-related product. Or why not choose a day of celebrating to create and share an inspired recipe. Think Green Macarons for St Patrick's Day or something Hot Cross Bun-ish at Easter Time. Your followers will relate to the seasonal (and tasty) content in your Instagram posts. Mix it up!
Phew, that's 23 easy Instagram Post Ideas for you to try! Remember to consider each type of post in terms of how it suits your overall brand strategy, message and voice. Get More Content Ideas for Skype adalah Ready to create skype adalah great content with these Instagram Post Ideas? Download my Free Guide with 99 Video Ideas you can use to get started. Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog Skype adalah Need to Know About".
Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.